As digital technologies become more and more sophisticated, entrepreneurs and technical creative thinkers are finding ways to make lives easier and up-end traditional sectors.

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Marketing for education providers is challenging from the get go. Two opposing primary audiences both need convincing of an education establishment’s proposition: parents; and students.

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Just to put my mind to rest, and after the 1000th time of questioning whether we should have the word “agency” in our business name, I decided to search the phrase “the agency model is dead”.

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